What I do

My areas of expertise

I’ve spent over 20 years leading marketing and product at data-driven B2B and B2C tech brands. I focus on helping startups and innovators deliver growth through thoughtful storytelling and solid marketing strategy.

  • Strategy Development

    Brand Identity and Strategy: Build a strong, recognizable brand. Develop a compelling brand story that resonates.

    Digital Strategy & Analytics: Determine the right digital channel mix and how to maximize engagement and create stickiness. Use analytics to continually optimize performance.

    Go-to-Market Strategy: Accelerate market entry and capture share. Develop a comprehensive plan for launch success.

    Demand Generation Plan: Fuel sales pipeline with qualified leads. Generate interest and convert prospects.

  • Product launch, growth, and expansion

    Product Marketing: Maximize product impact and revenue. Bridge the gap between product development and the market.

    Messaging & Positioning: Clearly communicate your product's value. Differentiate your offering and capture attention.

    Productization & Planning: Optimize product features for market success. Develop a roadmap to drive growth.

  • Advising and support

    Thought Leadership and Content Creation: Establish your company as an industry expert. Create compelling content that builds trust.

    Team Design & Performance: Build a high-performing marketing team. Optimize team structure for maximum impact.

How I work

I work with clients based on their needs. I can step in as a fractional CMO, be point on a large project or major initiative, or advise and support your strategic marketing efforts.

Let’s talk and find the right fit for your needs.

  • Fractional CMO

    As an extension of your team, I work to move your marketing efforts forward and build a path to growth. In this capacity, I can take on the organization's current needs, help build and execute your plan from scratch, or diagnose and correct a marketing strategy that just isn’t working.

    More immersive than a project-focused engagement, a Fractional CMO is a great option for companies looking to up their marketing strategy and execution but aren’t ready or able to bring in full-time leadership.

    Examples:
    • Marketing plan development and execution
    • Brand story and refinement
    • Digital strategy
    • Product Marketing 
    • GTM development
    • Team design, management and mentorship

  • Marketing Consultant

    Your big product launch is just months away and you need more than a plan - you need to execute. Project-focused engagements can help you meet that next major milestone. From a winning marketing strategy to a brand campaign, project-focused engagements deliver specific outcomes.

    Examples:
    • Product launch
    • Messaging and positioning development
    • Acquisition and engagement strategy 
    • Content creation
    • Enablement and Collateral
    • Investor decks and materials
    • Team design and processes

  • Advise and support

    Looking for quick, impactful feedback to ensure you’re on the right path? I offer 1-1 advising and team sessions to help you get aligned and focused to hit your goals.

    Examples:
    • Team design
    • Planning sessions 
    • Strategy review
    • Messaging review
    • One-on-one career advising

Let’s work together

It’s simple - pick a time to talk. We’ll discuss your marketing needs, and if it feels like a good fit, I’ll create a plan to deliver results - whether it’s quick advice on a launch plan or full support while you get up and running.