Hi! I’m Jane.

I’m a storyteller and a bit of a geek - a combination I credit to my love of math, an early career as an engineer, and an intense desire to make complex topics straightforward and understandable to everyone. I’ve spent over 20 years leading marketing and product at data-driven B2B and B2C tech brands, including TripAdvisor, Care.com, MathWorks, Interactions, and Plotly. I’ve been fortunate to join these companies during times of incredible innovation and growth - from early in-market functional AI and data science to revolutionizing how people plan travel and find care. And I’ve built high-performing strategies and teams to propel that growth.

Marketing is about so much more than just email and lead counts! While those tactics and metrics are certainly important, they really shine when they're part of a larger strategy that fosters growth and ensures long-term success.

Marketing tells your unique story, encourages customers to explore, and builds lasting relationships. I truly believe that good marketing, I mean REALLY good marketing, is the result of thoughtfully bringing together all aspects of what makes a company unique - product, market, employees, customers - to tell a story that is authentic and ownable. A story that resonates with all audiences and works for the company today and several years from now. This becomes the blueprint for how your brand comes to life, how you meet new customers, and how you keep loyal customers.

Whether you need a fractional CMO, support for a high-priority project, ongoing marketing support, or just someone to give you straightforward feedback, I’m here to help.